Account Management


Account management is a collaborative practice contributing and adding value to a client’s business through deep expertise and specific technical knowledge of the client’s segment and category.

Account management professionals (account executives) work closely with the client to nurture relationships across various aspects of the business. These professionals are also collectively referred to as “account management.” Colloquially, the client is often referred to as “the account.”

See Also

Account-based marketing
Account group


  1. Common Language in Marketing Project, 2021.


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