Attraction Model

Definition

The attraction model is a market-share model that predicts a particular brand’s market share as the quotient of that brand’s “attraction” divided by the sum of the “attraction” level for all brands in the market.

The attraction level for a brand is often in turn expressed as a function of customer characteristics, the marketing mix, and the competitive environment.[1]

 

References

  1. ^ American Marketing Association, AMA Dictionary.

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