In marketing, Black Friday refers to the day after Thanksgiving in the United States, which is marked by promotional sales and huge crowds in retail stores, and is often considered the beginning of the holiday shopping season.
A subject of controversy, many large retailers have started opening their doors on Thanksgiving evening; this practice may be called Gray Thursday, Black Thursday, or Brown Thursday.
In 2015, sporting goods retailer REI bucked this trend by closing on Black Friday and encouraging employees and customers to spend time outside instead of shopping.
See Wikipedia on Black Friday (shopping) for more.
- ^ Kates, M. “Banning Black Friday: REI’s Decision To Opt Out (And Why Others May Want To Follow)”, Forbes, 16 Nov 2015.