Brand Generic

Definition

A brand generic is the second half of a product‘s identifying title. Brand is the first half, and identifies one seller’s version, while the generic is the second half and identifies the general class of item. [Example: Jello (brand) instant pudding (generic)].

This is not to be confused with generic brand (such as on some low-price items in supermarkets), for which there is no individual brand.[1]

 

References

  1. ^ American Marketing Association, AMA Dictionary.

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