Brick and Mortar

Definition

Brick-and-mortar (B&M) refers to businesses that have physical (rather than virtual or online) presences—in other words, stores built of physical material (such as bricks and mortar).[1]

See also

• Clicks-and-mortar

 

References

1. ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)