Business to Business (B2B)

Definition

Business to business (or B2B) refers to businesses that market goods or services to other businesses. [1][2]

Business-to-business (B2B) advertising is an area of advertising for goods, services, resources, materials, and supplies purchased and used by businesses. This area includes: [1]

  1. industrial advertising, which involves goods, services, resources, and supplies used in the production of other goods and services.
  2. trade advertising, which is directed to wholesalers and retailers who buy the advertised product for resale to consumers.
  3. professional advertising, which is directed to members of various professions who might use or recommend the advertised product.
  4. agricultural advertising, which is directed to farmers as business customers of various goods and services.

See Also

Business to consumer (B2C)

References

  1. American Marketing Association, AMA Dictionary.
  2. SEMPO, SEM Glossary, www.sempo.org.

Comments are closed.