Buy One Get One (BOGO)

buy one get oneDefinition

Buy One Get One (BOGO) is a sales promotion offer made to either the retailer or the consumer in which purchase of one unit of the product is encouraged or rewarded by providing a second unit of the same product free of charge or for a substantial discount.


  1. American Marketing Association, AMA Dictionary.
  2.  Common Language in Marketing Project, 2021.

Comments are closed.