Certification Mark

Definition

A certification mark is “a sign or symbol that identifies and guarantees the origin or quality of a particular product; owner may permit another party to use the mark in commerce.” [1] Examples include Energy Star and Woolmark (see below). (See Wikipedia entry on certification mark for more detailed information.)

Examples of certification marks
EnergyStarlogo.pngWoolmark.jpg

References

  1. ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)

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