Definition
A chain discount is a series of trade discount percentages or their total. For example, if a list price (catalog price) denotes $100 and is subject to a 40-15-15 discount to dealers, the total or chain discount is $56.65 (i.e., $100-40% = $60, $60-15% = $51, $51-15% = $43.35. $100 – $43.35 = $56.65.).[1]
References
- ^ American Marketing Association, AMA Dictionary.