Clicks and Mortar

Definition

Clicks-and-mortar, bricks-and-clicks, and clicks-and-bricks are all ways of referring to a business model which integrates physical brick-and-mortar retail locations with online marketing.

Ordering pizza online is one of the earliest examples of use of the clicks-and-mortar model.

(See Wikipedia for a more detailed definition of Bricks and Clicks, including history, advantages vs. disadvantages, and legislation.)[1]

 

References

  1. ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)

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