The Content Marketing Institute defines content marketing as a “marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action.”
- ^ Content Marketing Institute. What is Content Marketing? Useful content should be at the core of your marketing. <http://contentmarketinginstitute.com/what-is-content-marketing/> (cited 12 November 2014).
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