Definition
Contextual advertising (or content ads) is advertising that is automatically served or placed on a web page based on the page’s content, keywords, and phrases. This is in contrast to a SERP (search engine result page) ad display, in which ads appear based on the words entered using a search engine. For example, contextual ads for digital cameras would be shown on a page with an article about photography, not because the user entered “digital cameras” in a search box.[1][2] See Wikipedia entry on contextual advertising for more detailed information.
See also
- keyword cloud
- keyword density
- keyword marketing
- keyword research
- keyword stemming
- keyword stuffing
- keyword targeting
- keywords tag
- contextual network
- contextual search
- contextual search campaigns
References
- ^ American Marketing Association, AMA Dictionary.
- ^ SEMPO (Search Engine Marketing Professional Organization), SEM Glossary.