Definition
CIR stands for Continuous Improvement in Return. The CIR planning process is a method of planning for marketing funding, based upon the principles of CIR, most notably: teams compete for funding for their respective brands and vehicles based upon proven (or at least plausible) ability to help hit overall financial metrics.[1]
See also
- Better practice
- Central funding
- Continuous improvement
- Continuous improvement orientation
- Cross-functional team
- Cross-functional team with CIR orientation
- Common financial metric
- Common purpose
- Common rewards
- Continuous learning
- Central funding
- Ever-rising thresholds
- Forecasting models
- Governance
- Integrated databases
- Knowledge
- Measurement development
- Research-on-Research/Analytics
- Roadmap
- Thresholds
References
- ^ Willard, John. Continuous Improvement in Return (CIR): Project Review & Status. MASB Summer Summit, August 2016, Atlanta.