Definition
Direct response advertising is an approach to the advertising message that includes a method of response such as an address, telephone number, or interactive television screen, whereby members of the audience can respond directly to the advertiser in order to purchase a product or service offered. Direct response advertising can be conveyed to members of a target market by a wide variety of advertising media, including television, radio, magazines, mail delivery, etc.[1]
See also
References
- ^ American Marketing Association, AMA Dictionary.