Durable Goods

Definition

Durable goods (or hard goods) are products with a life span of at least three years.

Examples include furniture, personal computers, jewelry, appliances, and motor vehicles.[1][2]

See also

• Soft goods
• Nondurable goods

 

References

1. ^ American Marketing Association, AMA Dictionary.
2. ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)