Family Packaging

Definition

Family packaging refers to the use of one design or other key packaging element to integrate the packaging of two or more individual items (for example, a personal care line that includes shaving cream, after-shave and antiperspirant). The packages clearly belong to one set, but there are usually some individualizations, especially in brand name.[1]

See also

 

References

  1. ^ American Marketing Association, AMA Dictionary.

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