Habitual Buying Behavior

Definition

In the choice process, habitual buying behavior¬†refers to consumer decisions made out of “habit” without much deliberation or product comparison.[1]

It is usually a low-involvement purchase and involves repeatedly buying the same brand within a given product category.[2]

See also

 

References

  1. ^ American Marketing Association, AMA Dictionary.
  2. ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)

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