Hard Sell

Definition

High-pressure selling (or hard sell) is an approach in which the salesperson attempts to control the sales interaction and pressure the customer to make a purchase.[1]

It may also refer to an advertising style that is aggressive, forceful, and to-the-point in its attempt to influence the brand‘s audience.[2]

 

References

  1. ^ American Marketing Association, AMA Dictionary.
  2. ^Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

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