Head Terms

Definition

In SEO, head terms are search terms that are short, popular, and straightforward (e.g., “helicopter skiing”).

These short terms are called “head terms” based on a bell-curve distribution of keyword usage that displays the high numbers of most-used terms at the “head” end of the bell curve graph.[1][2]

See also

 

References

  1. ^ American Marketing Association, AMA Dictionary.
  2. ^ SEMPO (Search Engine Marketing Professional Organization), SEM Glossary.

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