Impulse Purchase

Definition

Impulse purchasing or impulse buying is a purchase behavior that is assumed to be made without prior planning or thought (i.e., typically made in-store with little or no decision-making effort). Often, it is claimed, impulse buying involves an emotional reaction to the stimulus object (e.g., product, packaging, point-of-purchase display) in addition to the simple acquisition act. See also: impulse product[1]

 

References

  1. ^ American Marketing Association, AMA Dictionary.

 

Comments are closed.