In-House Agency

Definition

“In-house agency” is a colloquial term for a department, group or person that has responsibilities¬†typically¬†performed by an external advertising or other MarCom agency.

These functions can extend from a single capability (such as advertising creation or media planning) to, more rarely, full-service agency capabilities. [1]

 

References

  1. Common Language in Marketing Project, 2018.

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