Keyword Stuffing

Definition

Keyword stuffing generally refers to the act of adding an inordinate number of keyword terms into the HTML or tags of a web page, usually in an attempt to manipulate the ranking of the page in a search engine‘s results.[1][2] According to Google, “Filling pages with keywords or numbers results in a negative user experience, and can harm your site‘s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.”[3]

See also

 

References

  1. ^ American Marketing Association, AMA Dictionary.
  2. ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary.
  3. ^Google. Irrelevant Keywords.

 

Comments are closed.