New Product Forecasting Model

new product forecasting

from strategies-for-uncertainty.com

Definition

New product forecasting models are used to forecast the performance (e.g., trial, repeat, sales, share) of new products and services and include three major types of models:

  1. those based on management subjective estimates;
  2. those based on analogy to a similar product that had been previously introduced to the market; and
  3. those based on consumer studies.[1]

 

References

  1. ^ American Marketing Association, AMA Dictionary

Comments are closed.