Pay per click (PPC) is an internet advertising pricing model in which advertisers pay agencies and/or media companies based on how many users clicked on an online ad or email message.
Cost per click (i.e., the amount spent to get an advertisement clicked) is the metric used by advertisers to determine this model’s effectiveness.
- ^ iab. Pay-per-Click.
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.