Point-of-Purchase Display

Definition

A Point-of-Purchase (POP) display is a special retail exhibit of a product which may include on- and off-shelf display material or product stocking that is used to call special attention to the featured product.

When the display is placed where the purchase occurs, it is referred to as a Point-of-Sale (POS) display.[1]

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References

  1. ^ American Marketing Association, AMA Dictionary.

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