Proof of Purchase

Definition

Proof of purchase is an element of the product or package that is used as evidence that the consumer has purchased the product. Common proofs of purchase are labels, boxtops, barcodes, ingredient listings, etc.[1]

Example of barcode proof of purchase:
Proof-of-purchase.JPG

Example of cereal boxtops as proof of purchase:
boxtop.jpg

References

  1. ^ American Marketing Association, AMA Dictionary.

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