Project Team
The UMD Project team meets monthly online to review new terms and consider term revisions. Current members are:
![]() Landmark Communications Professor of Business Administration University of Virginia Darden School of Business |
![]() Associate Professor Notre Dame University Mendoza College of Business |
![]() William S. Woodside Professor of Marketing University of Pennsylvania The Wharton School |
![]() Allan Kuse |
![]() Chief Knowledge Officer Marketing Science Institute at the Advertising Research Foundation |
![]() Todd Kaiser marketing consultant |
![]() Chief Executive Officer MASB |
![]() Executive Director MASB |
![]() MASB Director of Communication Dictionary Editor & Webmaster |