UMD Project Team

Project Team

The UMD Project team meets monthly online to review new terms and consider term revisions. Current members are:

Paul Farris, Co-Lead
Landmark Communications Professor of Business Administration
University of Virginia
Darden School of Business
John Gaski, Co-Lead
Associate Professor
Notre Dame University
Mendoza College of Business
David Reibstein
William S. Woodside Professor of Marketing
University of Pennsylvania
The Wharton School

Allan Kuse
MMAP Center
Former MASB Executive Director

Earl Taylor
Chief Knowledge Officer
Marketing Science Institute
at the Advertising Research Foundation

Todd Kaiser 
marketing consultant
Joanna Seddon
Chief Executive Officer
MASB
Frank Findley
Executive Director
MASB
Erich Decker-Hoppen
MASB Director of Communication
Dictionary Editor & Webmaster

 

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