Common Language in Marketing Project

The Common Language in Marketing Project was initiated by the Marketing Accountability Standards Board in 2011. The first version of the dictionary was launched in 2012. The project team is comprised of Project Partner representatives, academic members of MASB, and MASB staff. Current project team members are:

Paul Farris, Co-Leader Landmark Communications Professor of Business Administration University of Virginia Darden School of Business	John Gaski, Co-Leader Associate Professor Notre Dame University Mendoza College of Business
David Reibstein William S. Woodside Professor of Marketing University of Pennsylvania The Wharton School	Allan Kuse MMAP Center Former MASB Executive Director
Earl Taylor Chief Knowledge Officer Marketing Science Institute	Todd Kaiser  Director Segmentations and Strategic Research Numerator
Tony Pace MASB President & CEO	Frank Findley MASB Executive Director

Erich Decker-Hoppen MASB Director of Communication CLMD Content Editor & Webmaster