Definition
Quality assurance (QA) is the systematic measurement, comparison with a standard, monitoring of processes, and associated feedback loop that confers error prevention. [1]
A quality assured metric is one that is systematically evaluated through comparison with a standard and the monitoring of processes and the associated feedback loop that confers error prevention. [2]
“Quality assured” is one of the 10 Characteristics of an Ideal Metric designated by the Marketing Accountability Standards Board. [1]
References
- Universal Marketing Dictionary Project, 2023.
- Accountable Marketing: Linking marketing actions to financial performance, 1st Edition; Eds. Stewart, David W. & Gugel, Craig; Routledge, 2016.