Referral Approach

Definition

Referral approach is a method used by salespeople to approach prospects in which the salesperson uses the name of a satisfied customer or friend of the prospect to begin the sales presentation.[1]

See also

• Benefit approach
• Center of influence method
• Cold canvassing
• Curiosity approach
• Endless chain method
• Introduction method
• Product approach

 

References

1. ^ American Marketing Association, AMA Dictionary.