Share of shelf quantifies the display prominence of a brand.
Share of shelf (%) = (# facings for brand ÷ Total # facings) x 100
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.