Shopping Cart

Definition

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A shopping cart is a piece of software on a web server that allows visitors to select items for eventual purchase.[1]

Graphically, it is often represented as a grocery store shopping cart.

References

  1. ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.

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