Tachistoscope

Definition

A tachistoscope is a device that provides the researcher timing control over a visual stimulus by exposing images to the eye for a very brief measured period of time. In marketing research, the visual stimulus is often a specific advertisement.[1]

It can be used to measure visual perception, memory, and learning, among others.

Tachistoscope training, or flash recognition training (FRT) is a technique designed to improve the recall of visual information.[2]

 

References

  1. ^ American Marketing Association, AMA Dictionary.
  2. ^Godnig, Edward C, “The Tachistoscope: Its History & Uses,Journal of Behavioral Optometry, Volume 14, Number 2 (2003).

 

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