Total Distribution

Definition

Total distribution is the sum of All Commodity Volume (ACV) or Product Category Volume (PCV) distribution for all of a brand’s stock-keeping units (SKUs), calculated individually.

By contrast with simple brand ACV or PCV, which are based on the all commodity or product-category sales of all stores that carry at least one SKU of a brand, total distribution also reflects the number of SKUs of the brand that is carried by those stores. [1]

 

References

  1. ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2006). Marketing Metrics: 50+ Metrics Every Executive Should Master (First Edition). Upper Saddle River, New Jersey: Pearson Education, Inc., page 183.

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