Traffic

foot trafficDefinition

Foot traffic (a.k.a. footfall) is the measure of the number of visits to a retail space, a critical metric for store managers. Various mechanical and electronic devices are available to track customers entering a space and their movements within the space.

In digital marketing, website traffic refers to the number of visits a website receives. [1]

References

  1. Common Language in Marketing Project, 2020.

Comments are closed.