Top 10 Terms – February 2020

What were marketing students and professionals focused on this past month? Let’s check dictionary data to find out.

Total Unique Pageviews for all terms in February 2020: 23,040 (Google Analytics)

Top 10 definition pages by unique pageview:

1. buying roles
2. demographic environment
3. media channel
4. target rating point
5. gross rating point
6. advertising message
7. marketing
8. government market
9. brand preference
10. direct product profitability

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