Top 10 Terms – April 2020

Here’s an interesting reaction to everyone sheltering in place – hedonistic consumption joins the Top Ten this month.

Total Unique Pageviews for all Common Language Marketing Dictionary terms in April 2020: 25,187 [Google Analytics]

Top 10 Terms for April 2020 by unique pageview:

  1. buying roles
  2. demographic environment
  3. media channel
  4. target rating point
  5. gross rating point
  6. advertising message
  7. average price per unit
  8. direct product profitability
  9. local brand
  10. hedonistic consumption


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