Advertising Objective


An advertising objective is a statement prepared by the advertiser (often in association with an advertising agency) to set forth specific goals to be accomplished and the time period in which they are to be accomplished.

Objectives can be stated in such terms as products to be sold, number of trial purchases, number of repeat purchases, audience members reached, the frequency with which audience members are reached, and percentages of the audience made aware of the advertising or the product.[1]



  1. ^ American Marketing Association, AMA Dictionary.

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