A backlink is an incoming link to a web page. Backlinks are important for search engine optimization (SEO) because some search engines give more credit to websites that have a good number of quality backlinks.[1]

Sites with better backlink counts usually rank better in search engine results pages (SERPs).[2]



  1. ^ American Marketing Association, AMA Dictionary.
  2. ^ Lazworld. Internet Marketing & Advertising Glossary.

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