- (Advertising) The practice of trading time or space in advertising media for merchandise or other nonmonetary forms of compensation. Syndicated television or radio programs are often carried by television and radio stations on a barter basis with the local stations receiving the syndicated program including some commercials in return for being able to sell the remaining commercial positions to other advertisers.
- (Global Marketing) A type of trade transaction in which there is a direct exchange of goods or services between two parties. Although no money is involved, both partners construct an approximate shadow price for products flowing in each direction, without the use of money (e. g., A West German company sells a $60 million steel making complex to Indonesia and is paid in 3,000,000 barrels of Indonesia oil. The shadow price of the oil would thus be $20 per barrel.)
- ^ American Marketing Association, AMA Dictionary. (April 2015)