Baseline Metrics


Baseline metrics are time-lagged calculations (usually averages of one sort or another) which provide a basis for making comparisons of past performance to current performance.

Baselines can also be forward-looking, such establishing a goal and seeking to determine whether the trends show the likelihood of meeting that goal. They become an essential piece of a key performance indicator (KPI).[1]



  1. ^ American Marketing Association, AMA Dictionary.

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