Bid Boosting


Bid boosting is a form of automated bid management that allows you to increase your bids when ads are served to someone whose age or gender matches your target market.[1]

Microsoft adCenter (Bing) was the first search engine to offer this tool.[2]



  1. ^ American Marketing Association, AMA Dictionary.
  2. ^ Lee, K., and C. Seda. Search Engine Advertising. 2009.

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