A blueline is a print of an ad, brochure, or other advertising materials produced on photosensitive paper (hence the blue color). This process was once used to confirm the location of all artwork, headlines, graphics, and text components before printing.

This term is largely obsolete, as blue-lines have largely been replaced by other processes such as printers, copiers, and use of electronic devices. [1]

See also



  1. ^ American Marketing Association, AMA Dictionary.

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