Brand Generic

“Barbeque Sauce” is the brand generic on this label.


A brand generic is the second half of a product‘s identifying title. Brand is the first half, and identifies one seller’s version, while the generic is the second half and identifies the general class of item.

Example: Jello (brand) instant pudding (brand generic).

This is not to be confused with generic brand (such as some low-priced items in supermarkets), for which there is no individual brand.[1]


  1. ^ American Marketing Association, AMA Dictionary.

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