“Barbeque Sauce” is the brand generic on this label.
Definition
A brand generic is the second half of a product‘s identifying title. Brand is the first half, and identifies one seller’s version, while the generic is the second half and identifies the general class of item.
Example: Jello (brand) instant pudding (brand generic).
This is not to be confused with generic brand (such as some low-priced items in supermarkets), for which there is no individual brand.[1]
References
- ^ American Marketing Association, AMA Dictionary.