Category Killer


A category killer is a type of destination store that is usually large and that concentrates on one category, thus making it possible to carry both a broad assortment and deep selection of merchandise, coupled with low price and moderate service. Home Depot, Best Buy, and Toys “R” Us are examples of category killers in the home improvement supplies, consumer electronics, and toy markets, respectively.[1]


  1. ^ American Marketing Association, AMA Dictionary.

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