Center of Influence Method

Definition

The center of influence method is a prospecting method used by salespeople in which the salesperson cultivates well-known, influential people who are willing to provide sales leads.[1]

See also

• Benefit approach
• Cold canvassing
• Curiosity approach
• Endless chain method
• Introduction method
• Product approach
• Referral approach

 

References

1. ^ American Marketing Association, AMA Dictionary.