Today most businesses with physical locations also have online options.
Definition
Clicks-and-mortar, bricks-and-clicks, and clicks-and-bricks are all ways of referring to a business model which integrates physical brick-and-mortar retail locations with online marketing.
Ordering pizza online is one of the earliest examples of use of the clicks-and-mortar model.[1]
See Also
Wikipedia: Bricks and Clicks
References
- ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)