Clicks and Mortar

Today most businesses with physical locations also have online options.


Clicks-and-mortar, bricks-and-clicks, and clicks-and-bricks are all ways of referring to a business model which integrates physical brick-and-mortar retail locations with online marketing.

Ordering pizza online is one of the earliest examples of use of the clicks-and-mortar model.[1]


See Also

Wikipedia: Bricks and Clicks


  1. ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)

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