Cognition is the sum total of an individual’s beliefs, attitudes, perceptions, needs, goals, and learned reactions about some aspect of the individual’s world. A cognition is the pattern of meaning of a thing. Also refers to the mental processes of interpretation and decision making, including the beliefs and meanings they create.[1]

See Also

Cognitive dissonance
Cognitive processes
Cognitive response


  1. ^ American Marketing Association, AMA Dictionary.

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