Common Financial Metric

Definition

A common financial metric is one that can be applied to most or all marketing, which is easily understood by non-financial people (e.g., long-term profit/cash flow).[1]

See also

• CIR planning process
• Central funding
• Continuous improvement
• Continuous improvement orientation
• Cross-functional team
• Cross-functional team with CIR orientation
• Common purpose
• Common rewards
• Central funding
• Ever-rising thresholds
• Forecasting models
• Governance
• Integrated databases
• Knowledge
• Measurement development
• Research-on-Research/Analytics
• Roadmap
• Thresholds

 

References

1. ^ Willard, John. Continuous Improvement in Return (CIR): Project Review & Status. MASB Summer Summit, August 2016, Atlanta.