- (Product Development) The products that are manufactured together, sold together, bought together, or used together. One aids or enhances the other.
- (Economic) Those products whose demands are positively related, i.e., an increase in quantity demanded by the market of Product A results in an increase in the quantity demanded for Product B.
- (Environments) A product that is used or sold jointly with other products, such as razors and blades, or shampoo and conditioner.
- ^ American Marketing Association, AMA Dictionary.