Content Marketing


Content marketing is a technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action. [1]

According to the Association of National Advertisers (ANA), content marketing involves various methods to tell the brand story. More and more marketers are evolving their advertising to content marketing/storytelling to create more stickiness and emotional bonding with the consumer. [2]


  1. Content Marketing Institute. What is Content Marketing? Useful content should be at the core of your marketing.
  2. ANA, Brand Activation Info.

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